Newark’s entrepreneurial landscape is thriving, thanks to a variety of programs designed to support small businesses and startups. These initiatives provide essential resources, mentorship, and funding opportunities to help local entrepreneurs succeed.
Audible’s Business Attraction Program
Audible has launched a Business Attraction Program aimed at stimulating economic development in Newark. The program offers grants up to $250,000 for rent, startup costs, or fit-out expenses, along with mentorship and networking opportunities. To date, it has supported over 30 businesses, activated more than 95,000 square feet of commercial space, and created or sustained 174 jobs across the city.
Rutgers Newark Small Business Development Center (NJSBDC)
The NJSBDC at Rutgers-Newark provides strategic business training and technical assistance to both established small businesses and startups. Services include business advisory, growth management, marketing, access to capital, and business planning. Entrepreneurs can also participate in the NJThrives Virtual Entrepreneurship Ecosystem, an online platform offering resources, support, and knowledge to help businesses succeed.
Seton Hall University’s ImpactNJ Program
Seton Hall University offers the ImpactNJ: Urban Ventures Collaborative, an 11-month program supporting low-income individuals ready to turn their business ideas into viable ventures. The program includes a six-week boot camp covering foundational business knowledge, followed by a mentoring period to help participants apply their learning in real-world scenarios.
New Jersey Innovation Institute’s Acceleration Services
The New Jersey Innovation Institute (NJII) provides acceleration services to guide entrepreneurs through the challenges of building a startup. These services include access to expert mentors, tailored learning curricula, coworking and lab spaces, and connections to funding opportunities.
Paul Profeta Community Entrepreneurship Program
Developed by Paul Profeta, this free program is designed to meet the needs of budding entrepreneurs in the Newark area. The workshop offers 27 hours of instruction on key topics in entrepreneurship, delivered by Paul Profeta himself. Participants who complete the program gain access to small business coaching, venture loan funds, and online group membership.
Invest Newark’s Business Development Services
Invest Newark offers the Newark Navigator Service, providing small businesses with high-quality advice and support to adapt to changing consumer behaviors and develop strategic plans. The program emphasizes support for small, Black, and Brown-owned businesses across the city, facilitating connections between small businesses and government agencies.
These programs collectively contribute to a robust support system for Newark’s entrepreneurs, fostering economic growth and community development. By leveraging these resources, local business owners can navigate the challenges of entrepreneurship and build sustainable, successful ventures.

